Insight:
Women are flocking to erotic audio stories as a more inclusive, ethical, female driven form of pleasure and alternative to watching male gaze porn. They want an even more approachable, immersive, and titillating experience for self pleasure. For many, the most visual experience is the one you create yourself.
Narrate and Vibrate
Meet Auris, Latin for “ear”
Spotify will partnered with female pleasure brand LELO for a Galentine’s Day collab like no other. A self pleasure toy designed to be enjoyed with a spicy audiobook in the most intimate way possible.
The experience is enchanced by vibration patterns that sync with the language, rhythms and pacing of the book storyline in the Spotify app. So you climax when the scene does.
The Galentine’s Greeting Card
Part of the packaging of each toy includes a Galentine’s greeting card with a sultry surprise when you open it. A spicy audio clip that’ll have you set your phone to DND.
There is a QR code inside that links to the full story and more on Spotify to enjoy your toy with. For stories that move you… literally.
Each card is meant to be gifted to a friend, it’s also a coupon for 10% off of another Auris.