
Insight:
We’ve all tried, and eh… failed at countless d.i.y. projects and recipes in an effort to save money or minimize waste or just being in our “Martha Stewart era”. Making plant based milks at home was a necessity for some during the pandemic.
You buy all the ingredients, spend forever blending and straining…just to end up with mediocre oat milk, at best.
Let us D.I. for Y.
Remind d.i.y.ers that making oat milk is best left to the professionals at oatly.
Use Social influencer and DIY recipe queen Nara Smith to demonstrate the lengthy involved process of making decent oatmilk.
OOH
DIY Rug Tufting billboard