Insight:
Microplastics are everywhere. Including in dude’s junk. That’s right. And they are causing a decline in sperm county and male fertility.
A study at the university of New Mexico, the largest of its kind, unearthed a wide range and heavy concentration of microplastics in the testicles of men and dogs,k finding a correlation between lower sperm count in testicles and the presence of PVC. Consuming food and beverages out of plastic containers is likely a large contributor.
Liquid Death Jizz Joint
The Liquid Death Jizz Joint is a pop-up male fertility clinic and Liquid Death Mountain Water giveaway. We want men to line up to test their “Liquid Life” if you know what we mean. Let’s make people think twice about drinking from plastic bottles and provide an opportunity for bio-pollution research.
Sample Collection
There will be two JIZZ JOINTS, in NYC and LA.
Men will enter the most metal sperm clinic ever. Comfortable soundproof rooms fully stocked with some hard core materials to inspire sample production. They will hand their sample in to be tested on-site immediately. Anyone with a low count that would impact fertility receives a year’s supply of Liquid Death products. Any participants get a case of Liquid Death to get them to make the switch to aluminum canned water.
Social
A funny short form social video to be shared on TikTok, Instagram and Youtube Shorts
Open on a guy staring at a laptop screen, chest down hidden behind the laptop, out of breath. He vigorously moving one of his hands in his unseen lap. The camera pans around the laptop revealing he is whisking cake batter and watching a cake making video.